Public Relations Specialist

Myrtle Beach, SC, US

Corporate HQ

Corp-Brand

Capital Vacations is the fastest growing company within our sector of the Hospitality Industry. We provide best-in-class service, have an unparalleled product which offers our members access to (90+) internal club destinations as well as thousands more external destinations.

We provide opportunities to those wanting to join a dynamic, fast paced team driven to success and rewarded with industry leading compensation plans.

Purpose:

The role is crucial in managing Capital Vacations' public reputation and ensuring a positive online image. You will be responsible for monitoring and influencing our digital footprint across various online platforms, including search engines, social media, and review sites. The individual will play a vital role in orchestrating the brand's narrative, executing social media strategies, and proactively addressing reputation issues. Your dedication to excellence and adaptability in our fast-paced environment will be instrumental in safeguarding and enhancing our brand reputation.

Principal Duties & Responsibilities:

Online Reputation Management Activities:
• Analyze reputation factors and report on brand sentiment by monitoring online mentions, reviews, and feedback across multiple platforms.
• Document and maintain Standard Operating Procedures (SOPs) for reputation management processes and procedures.
• Contribute to the brand’s reputation by regularly reviewing information about our products and services from different outlets, including search engines, social media and communities, blogs, and forums.
• Create an amazing customer experience by providing positive content via online messages, posts, and email.
• Recognize possible negative situations and crises and use conflict resolution tactics to solve issues.
• Provide mechanisms to prevent and effectively deal with online reputation threats.
• Examine the facts surrounding social media (negative) comments to provide positive and professional responses. Track reputation issues that require escalation and resolution, collaborating with internal teams to craft proper resolution.
• Submit regular reports to the management.
Public Relations Activities:
• Implement public relations strategies to enhance brand visibility and reputation.
• Draft press releases, media pitches, and other communication materials.
• Monitor media coverage and industry trends to identify opportunities and risks.
• Assist in crisis communication planning and online response.

Social Media Activities:
• Monitor social media channels for engagement opportunities and community management.
• Gather and report on social media metrics on a monthly, quarterly, and annual basis.
• Coordinate with content creation teams to approve social media calendar and content.
• Coordinate social media content shoots.

All other duties as assigned.

Job Requirements:

  • Bachelor’s degree in Communications, Public Relations, or related.
  • 2-3 years of relevant experience in public relations, reputation management, and/or social media.
  • Hands-on experience with reputation analytics, business intelligence, and social media listening tools, such as Sprout Social, Keyhole, Mention, and BuzzSumo.
  • Working knowledge of content development and management.
  • Experience in a customer service-related role, with a focus on resolving issues and addressing feedback.

Similar Opportunities

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Discounted Resort Stays

Paid Time Off

Life Insurance

Long-Term Disability

Professional Development

Competitive Compensation

Rapid Growth

Corporate Discounts