Regional Director of Marketing

Kissimmee, FL, US

Silver Lake


Position Title: Regional Director of Marketing

Reports To: Vice President of Marketing

FLSA Status: Exempt


The Director of Marketing plans and implements both short and long-range sales, marketing, and product development programs targeting existing and new markets.

Principal Duties and Responsibilities

  • Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
  • Develops and manages marketing operating budgets
  • Plans and oversees advertising and promotion activities including print and direct mail
  • Develops the highest possible long-term market share
  • Achieves satisfactory profit/loss ratio and market share concerning present standards and industry and economic trends.
  • Ensures effective control of marketing results and takes corrective action to guarantee that marketing objectives fall within designated budgets
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
  • Establishes and maintains relationships with industry influencers and key strategic partners
  • Guides preparation of marketing activity reports and presents to executive management
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
  • Directs sales forecasting activities and sets performance goals accordingly
  • Directs staffing, training, and performance evaluations to develop and control marketing programs
  • Directs marketing channel development activity and coordinates sales distribution by establishing marketing territories, quotas, and goals
  • Meets with key clients, assisting marketing representatives with maintaining relationships and negotiating and closing deals
  • Coordinates the liaisons between Marketing and other sales related units
  • Analyzes and controls expenditures of the marketing division to conform to budgetary requirements
  • Reviews and analyzes marketing performances against programs, quotes, and plans to determine effectiveness
  • Provides direct supervision of Marketing Agents: interviews, hires and trains agents; plans, assigns, and directs work; provides performance reviews; motivates, rewards and provides disciplinary action when necessary (termination and conflict resolution)
  • Resolves issues pertaining to tour statuses, bookings, coding, etc.
  • Orders and maintains departmental supplies (collateral material, uniforms, etc.)
  • Compiles data on each Marketing Agent’s performance
  • Prepares additional reports deemed necessary by management
  • Ensures any pertinent information related to Marketing is properly and timely disseminated
  • Submits the agent’s payroll on time
  • Performs other related functions as requested

General Statement - Performs the job assigned, complying with Company policies and procedures, business code of ethics, FLSA regulations, and all applicable laws, as well as ensuring confidentiality, reliability, quality, and productivity.

Job Requirements

Education, Essential Training / Certifications, and Experience:

  • Bachelor’s degree/coursework in Business Administration or equivalent experience
  • Minimum of 5 years of management experience in marketing

Skills, Knowledge, and Abilities:

  • Excellent verbal and written communication skills
  • Ability to maintain a high level of professionalism
  • Ability to recruit, train, and develop Agents while leading by example
  • Ability to effectively coach, counsel, motivate and mentor Marketing Agents
  • Exceptional customer service skills
  • Demonstrated problem-solving ability, capable of quickly finding resolutions and communicating positively and effectively when dealing with upset Owners
  • Ability to efficiently multi-task
  • Ability to negotiate effectively
  • Working knowledge of marketing databases
  • Detail-oriented and accurate
  • Ability to carry out responsibilities following the company’s policies and applicable laws
  • Flexible schedule, able to work evenings, weekends and holidays

Shift: Additional hours may be necessary to meet goals, deadlines and to cover shifts as necessary

  • Regular Hours, On-Call, and Weekend


  • 25% to 50%

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